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natfirst
Unpacking...
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Every attribute shoppers search on, traceable to its source.

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We read your listings, labels, and images, derive what was never written down, and build every attribute to your ontology. Your products become discoverable in search, filters, and AI.

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95% attribute accuracy
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Fits wherever your product data lives

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Whether your product data sits in a PIM, a catalog system, or spreadsheets, we derive the attributes it's missing and deliver them there, so search, filters, and AI have what they need.

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Storefront
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Web · App · Personalization
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Commerce
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Catalog · Pricing · Cart · Checkout
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Discovery
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Search · Filters · Recommendations · AI assistants
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↑↑↑
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Product data
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PIM or catalog system
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Product intelligence
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Source systems
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ERP · Suppliers · Feeds · Listings · Labels
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Nothing in your stack is replaced.
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Built on your ontology

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  • 1. Attributes by categoryWe decide which attributes each product needs, based on its category in your taxonomy.A whey protein gets Protein type and Flavor.
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  • 2. Allowed valuesWe set the values each attribute is allowed to take, from your ontology.Protein type can only be isolate, concentrate, hydrolysate, native whey, or blend. Nothing outside that set.
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  • 3. RelationshipsWe apply the links your ontology sets between attributes, so one value settles another.Whey is milk-based, so Dietary reads Contains dairy, never Vegan.
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Every attribute we derive fits inside your ontology, so values use your terms and stay consistent across the catalog. When shoppers search for something your ontology doesn't cover yet, we add custom attributes. If your ontology is still being built, we build it with you.

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Health & Nutrition › Sports Nutrition › Protein › Whey Protein
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Whey Protein
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Harvest LaneWhey Protein Blend, Chocolate MochaServing size: 30 g scoop
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Ingredients: Whey protein concentrate (milk), whey protein isolate (milk), cocoa powder, natural flavouring (chocolate, mocha), digestive enzyme blend (fungal protease, amylase), stabiliser (xanthan gum), sweetener (steviol glycosides).
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Protein type
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IsolateConcentrateHydrolysateNative wheyBlend
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Contains isolate + concentrate → Blend
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Flavor
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ChocolateCoffeeVanillaStrawberryCookies & creamUnflavored
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Labelled \"Chocolate Mocha\" → Chocolate + Coffee
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CaffeineCustom attribute
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Caffeine-freeLow caffeineContains caffeineHigh caffeine
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Contains cocoa powder, no added coffee or caffeine → Low caffeine
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DietaryRelationship
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VeganVegetarianContains dairyContains egg
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Protein type is milk-based → Dietary cannot be Vegan, auto-sets Contains dairy
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How it works

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01
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Extract

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We work from the content you already have: listings, descriptions, spec sheets, supplier feeds, pack images, and labels. We read images and label panels too, since that's where much of a product's detail is printed. We take it in the formats you already use.

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Title
Ironvale Performance Whey, Double Chocolate Mocha, 1 kg
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Description
\"Smooth chocolate mocha whey that mixes in seconds. Made for recovery after training, with digestive enzymes that are easy on the stomach.\"
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Pack front
23 g protein per scoop1 kg / 2.2 lbs33 servings
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Back panel
Ingredient listNutrition tableVeg markMade in India
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Pack image
Resealable pouch
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Map to your taxonomy

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Each product goes into the right place in your category taxonomy. Each attribute gets your attribute name, one of your allowed values, and the right band. Standard attributes cover what every product in a category needs, and custom attributes cover what's specific to your business. We also normalize values, so \"1 kg,\" \"1000 g,\" and \"2.2 lbs\" end up as one value your filters can use.

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Health & Nutrition › Sports Nutrition › Protein › Whey Protein
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Protein
Protein per serving23 gStandard
Serving size30 g (1 scoop)Standard
Servings33Standard
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Formulation
Digestive enzymesAddedCustom
Dietary preferenceVegetarianStandard
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Flavor & format
FlavorDouble chocolate mochaStandard
Product formPowderStandard
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Normalized\"1 kg / 2.2 lbs\" (as printed)→1000 g
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Derive with evidence

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Many of the details shoppers search for aren't written anywhere. We work them out from what is written: whether a protein is an isolate, a concentrate, or a blend from its ingredient list, whether it contains caffeine from what's actually in it, and how it's packed from its image. Each derived value comes with a note on where it came from and is held to 95% accuracy. Standard and custom attributes go through the same process.

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\n AttributeValueTypeSource\n ProteinProtein typeBlend (concentrate + isolate)StandardDerived · ingredientsProtein per serving23 gStandardStated · nutrition tableProtein levelHighStandardDerived · protein per servingServing size30 g (1 scoop)StandardStated · nutrition tableServings33StandardStated · front panelFormulationCaffeineNoneCustomDerived · ingredientsCreatineNone addedCustomDerived · ingredientsSweetenerSteviaStandardDerived · ingredientsDigestive enzymesAddedCustomStated · descriptionDietary preferenceVegetarianStandardStated · label (veg mark)Flavor & formatFlavorDouble chocolate mochaStandardStated · titleFlavor familyChocolate, CoffeeStandardDerived · titleProduct formPowderStandardStated · descriptionPackageResealable pouchStandardDerived · imageUse casePost-workout recoveryCustomDerived · descriptionNet weight1000 gStandardStated · front panel\n + See all attributes · Nutrition per serving · Certifications · Country of origin\n
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Export

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We deliver attributes to your PIM or catalog system and everything that reads from it, in the format each one needs, by API, file, or feed. When you add products or change your taxonomy, we update the attributes.

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Attribute set
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Ironvale Performance Whey
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Protein typeBlend
Protein levelHigh
CaffeineNone
Flavor familyChocolate, Coffee
Net weight1000 g
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+ 11 more, each with its source
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→→→
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PIM or catalog
Site search
AI surface
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What you receive
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Attributes for every product, built on your ontology, each with its source, delivered to the systems you already use. We run the whole process and keep it up to date. You can be live in weeks.

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How a value is derived

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Three values from the product above, and where each one came from.

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Protein type
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BlendDerived
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Ingredients: Whey protein concentrate (milk), whey protein isolate (milk), cocoa powder, natural and nature-identical flavouring (chocolate, mocha), digestive enzyme blend, stabiliser (xanthan gum), sweetener (steviol glycosides).
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Caffeine
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NoneDerived
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Title: Ironvale Performance Whey, Double Chocolate Mocha, 1 kg
Ingredients: Whey protein concentrate (milk), whey protein isolate (milk), cocoa powder, natural and nature-identical flavouring (chocolate, mocha), digestive enzyme blend, stabiliser (xanthan gum), sweetener (steviol glycosides).
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Mocha flavor. No coffee inside.

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Protein level
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HighDerived
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Nutrition · per serving (30 g)
Energy118 kcal
Protein23 g
Carbohydrate3.1 g
Fat1.6 g
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In your high-protein band.

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Every value can be checked

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Traceable to source.
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Each attribute shows which input it came from, so your team can check any value.

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Fits your ontology.
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Attributes use your names, values, and bands, so your tools read them like any other data.

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Held to 95% accuracy.
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Measured against ground truth.

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One set of attributes for every channel

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We format the same attributes for each place they're used: your PIM or catalog system, site search and filters, marketplace feeds, and AI shopping assistants. Each one gets what it needs, and the values match everywhere.

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PIM or catalog system
Protein typeBlend
Protein levelHigh
CaffeineNone
Flavor familyChocolate, Coffee
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Filter panel
Blend
Isolate
Caffeine free
High protein
Harvest Lane Whey Protein1 of 3 results
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Attribute set
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Harvest Lane Whey Protein
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Protein typeBlend
Protein levelHigh
CaffeineNone
Flavor familyChocolate, Coffee
Net weight1000 g
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Marketplace feed
titleprotein_typecaffeineflavor_familynet_weightHarvest Lane Whey Protein…blendnonechocolate; coffee1000 g
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AI assistant answer
a caffeine-free chocolate protein I can have in the evening
Try Harvest Lane Whey Protein, Double Chocolate Mocha. The mocha is flavoring only, with no coffee or caffeine, and it has 23 g of protein per scoop.
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AttrIQ Commerce · For retailers
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AttrIQ Commerce

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Your products show up in search, filters, and recommendations on your own site, and in the AI assistants shoppers now use.

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AttrIQ Product · For brands
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AttrIQ Product

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FSSAI compliant attributes for every product, marketing claims checked against regulatory rules, a comparison, and product data prepared for GS1 Sunrise 2027.

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Try it on your own products

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Book a demo, or send us 100 SKUs and we'll grade your catalog.

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