# NatFirst

> NatFirst (natfirst.com) is an AI-driven product intelligence company headquartered in Hyderabad, India. It builds the foundational data layer, multi-regulatory taxonomy, and attribute frameworks required to structure, interpret, and validate unstandardized CPG, e-commerce, and retail product data at scale.

NatFirst solves the "messy product data" problem in India's packaged goods market. Brands upload raw pack images and supplier files; NatFirst's PiE engine outputs clean, evidence-linked, regulation-aligned product metadata — ready for catalog systems, retail discovery engines, and compliance workflows.

## Core Metrics

- **70,000+ SKUs** trained across 27+ product categories
- **200+ pack-derived attributes** per category with 95%+ extraction accuracy
- **5M+ real-world product scans** from 1.4M+ users on the TruthIn consumer app

## Products & Technology

### PiE – Product Intelligence Engine
URL: https://natfirst.com/technology

The underlying multi-regulatory AI engine that normalizes fragmented pack images, supplier data, and ingredient labels into structured, evidence-linked metadata.

**4-Stage Pipeline:**
1. **Ingest** — Sources pack images, brand files, and field inputs
2. **Attribute** — Transforms ingredients, nutrients, claims, and warnings into structured attributes using domain-tuned models
3. **Validate** — Generates traceable, reviewable evidence trails and confidence scores
4. **Deliver** — Exports clean metadata via API or CSV into catalog, search, and compliance systems

### IntelliServ – Enterprise Platform
URL: https://natfirst.com/intelliserv

B2B SaaS platform enabling attribute-led commerce, white-space analysis for New Product Development (NPD), and intelligent search filters.

**Pricing (INR/month):**
- Starter: ₹15,000/month — Small batches
- Team: ₹65,000/month — Ongoing monthly uploads
- Scale: ₹1,20,000/month — High volume & steady throughput
- Enterprise: Custom — Custom schema, dedicated SLAs, deep API integration

### TruthIn – Consumer App
URL: https://natfirst.com/for-consumers

Consumer-facing label transparency platform. Users scan packaged food barcodes and get instant, validated nutritional and ingredient intelligence powered by the PiE engine.

## Solutions

### For Retailers
URL: https://natfirst.com/solutions-for-retailers

Powers faceted search, intent-led discovery, custom diet/allergen shelf curation, and smart product swaps. Converts static product catalogs into smart, filterable retail experiences driven by structured attributes.

### For Brands
URL: https://natfirst.com/for-brands-2

Enables regulation-aligned claim validation, competitive benchmarking against 70,000+ SKUs, and NPD white-space identification. Brand teams use IntelliServ to turn pack data into clean listings, sharper positioning, and market insights.

### For Consumers
URL: https://natfirst.com/for-consumers

Instant label transparency through the TruthIn app. Consumers can scan any packaged product to see validated ingredient, nutrient, allergen, and regulatory claim data.

## Company

- **Founded:** Hyderabad, India
- **HQ:** Indiqube Pearl, 2nd Floor, Gachibowli, Hyderabad – 500032, Telangana, India
- **Mission:** To build the trust infrastructure for the conscious economy
- **Vision:** A world where every product choice is an informed one — bridging the gap between consumer intention and action
- **Contact:** info@natfirst.com

## Full Site Index

- [Homepage](https://natfirst.com)
- [PiE Technology](https://natfirst.com/technology)
- [IntelliServ Platform & Pricing](https://natfirst.com/intelliserv)
- [IntelliServ AI Features](https://natfirst.com/intelliserv-ai)
- [Solutions for Retailers](https://natfirst.com/solutions-for-retailers)
- [Solutions for Brands](https://natfirst.com/for-brands-2)
- [Solutions for Consumers](https://natfirst.com/for-consumers)
- [About Us](https://natfirst.com/about-us)
- [Team](https://natfirst.com/team)
- [Contact Us](https://natfirst.com/contact-us)
- [Research & Industry Reports](https://reports.natfirst.com)

## Optional: Full Content

For detailed page-by-page content, see: https://natfirst.com/llms-full.txt