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natfirst
Unpacking...
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Answer every question a shopper asks your site.

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Your search, filters, and shopping assistant can only answer with the attributes they have. We derive the missing ones, built to your taxonomy. Every value shows where it came from.

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I need a slim fit light blue formal shirt for work, pure cotton with a spread collar. It should be wrinkle-free because I hate ironing before early meetings, breathable enough for hot summer days in the office, and something I can wear with a suit or chinos for dinner after.
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\n Read as attributes\n Stated\n Derived\n
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FitSlimColorSky BlueComposition100% cottonCollarSpreadFinishWrinkle-freeIroningMinimalBreathabilityHighSeasonWarm-weather friendlyPairs withSuits, chinos
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Morrow & Vale Slim Fit Oxford ShirtTop result
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Sky Blue · 38–44 · matched on 9 attributes, 4 never written in the listing
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Slim100% cottonSpread collarWrinkle-freeMinimal ironingHigh breathabilityWarm-weather friendlyPairs with suits, chinos
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One product, fully attributed.

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This is AttrIQ Commerce: a handful of scattered inputs become a complete, structured set of attributes, built to your taxonomy.

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\n Stated\n pulled from an input\n Derived\n worked out from the inputs\n
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Starting point
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Title
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Morrow & Vale Slim Fit Oxford Shirt
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Description
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\"Sharp enough for the boardroom, easy enough to wear all day. Wrinkle-free cotton that takes you from desk to dinner.\"
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Image
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\"Sky
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Spec sheet
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\n Comp. 100% cotton · 120 gsm\n Oxford weave · spread collar\n Wrinkle-free finish\n Care: machine wash cold\n Made in India\n
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Variants
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\n Sky Blue\n 38\n 39\n 40\n 42\n 44\n
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Not much here that search can filter on.
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\n Your taxonomy\n Men›\n Formal Wear›\n Shirts›\n Formal Shirts\n
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\n {{ group.name }}\n {{ group.count }} attributes\n
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\n {{ row.name }}\n {{ row.value }}\n \n Custom\n Standard\n Stated · {{ row.src }}\n Derived · {{ row.src }}\n \n
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\n {{ group.name }}\n {{ group.count }} attributes\n
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\n {{ row.name }}\n {{ row.value }}\n \n Custom\n Standard\n Stated · {{ row.src }}\n Derived · {{ row.src }}\n \n
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Some values were stated, in the listing, spec sheet, or label. The rest were never written down, so we derived them. Every value shows its source.

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What this means for your catalog

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Discoverability
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Products surface for the specific things shoppers type.

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Filters
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Refinements work because the attributes behind them are filled in.

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Fewer dead ends
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Fewer zero-result searches across the long tail.

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Fewer returns and refunds
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Returns drop when shoppers get the right product first time.

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Recommendations
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Richer signal for the modules that cross-sell.

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Works with the search and merchandising stack you already run. Nothing gets replaced.

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From scattered content to attributes you can use.

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  1. \n 01\n
    Extract

    We pull what's already there, from the pack, label, images, and text.

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    Map to your taxonomy

    Every attribute fitted to your categories and attribute names.

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    Derive with evidence

    Attributes printed nowhere, each backed by where it came from.

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    Export

    1. structured attributes delivered into your PIM or catalog system and everything that reads from it.

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Built to hold accuracy at scale.

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We hold a catalog to 95% and verify it against your own ground truth, not our estimate of it. Tata 1mg runs on 40,000+ SKUs at that standard, where composition, dosage, and claims all have to be exact. Every value stays checkable, with its source attached.

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attribute accuracy, against your ground truth
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SKUs at Tata 1mg
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\n \"Tata\n Composition, dosage, and claims\n
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Grade your own catalog first.

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We take 100 of your SKUs and mark every attribute present, trapped, or absent, against your own taxonomy.

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\n See it on your catalog\n
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