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natfirst
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Shoppers only see a part of your catalog.

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Search, filters, and AI decide what shoppers see. Your product data has the answers, trapped in prose and labels. We turn them into attributes that make products discoverable.

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\n See it on your catalog\n Sits under the systems you already run.\n
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Fast to launch
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Live in weeks.

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Fits your stack
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Nothing gets replaced.

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Fully traceable
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Every attribute shows its source.

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Your pages were written for shoppers. Now machines read them first.

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Only 66% of a typical product page is machine-readable, the lowest of any page type in retail. (Source: Adobe, 2026)
The attributes machines read are either buried or missing.

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Buried in your content
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The detail is there in prose, but search and filters can't read it. We structure it into attributes they can.

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Missing from the page
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Some of what shoppers look for was never written down. We derive it from the label and images, fully traceable.

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Who we work with

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\"Tata
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Tata 1mg
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Catalog attribution across 200+ categories, improving in-app search and discovery.

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\"ICMR-NIN\"
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ICMR-NIN
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Non commercial research partnership on nutrition science and public communication

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GS1 India
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GS1 India
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GS1 India solution provider for e-cataloging

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\"TruthIn\"
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TruthIn
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Our consumer app, with 1.4M+ downloads and 8M+ product scans.

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\"Food
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Food Future Foundation
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Digital partner for Eat Well Live Well, a healthy habits curriculum for schools.

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Make your whole catalog discoverable.

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44% of shoppers walk away when they can't find the information they need. (Source: Syndigo, 2025)
We structure every product across standard and custom attributes, built to your taxonomy, so more of your catalog gets found.

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standard attributes/SKU, plus custom
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categories structured
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attribute accuracy
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Intelligent Attribution

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Get found on your own platform.
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Your products, attributed to your own taxonomy, so shoppers find the right one through the search, filters, and recommendations you already run.

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I need a slim fit light blue formal shirt for work, pure cotton with a spread collar. It should be wrinkle-free because I hate ironing before early meetings, breathable enough for hot summer days in the office, and something I can wear with a suit or chinos for dinner after.
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\n Read as attributes\n Stated\n Derived\n
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FitSlimColorSky BlueComposition100% cottonCollarSpreadFinishWrinkle-freeIroningMinimalBreathabilityHighSeasonWarm-weather friendlyPairs withSuits, chinos
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Morrow & Vale Slim Fit Oxford ShirtTop result
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Sky Blue · 38–44 · matched on 9 attributes, 4 never written in the listing
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Slim100% cottonSpread collarWrinkle-freeMinimal ironingHigh breathabilityWarm-weather friendlyPairs with suits, chinos
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AI Agentic Commerce

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Get found where AI shops.
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Your catalog, structured for the AI assistants shoppers now use to find and buy. When someone asks AI for the right option, yours is in the running.

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\n \n Shopping assistant\n Online\n
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I travel a lot for work and need a new phone. I take most of my photos on the go, so the zoom has to be good for buildings and street shots. The battery should last a full day of maps, calls and flights, and I'd like eSIM so I can switch to a local plan when I land. It should handle a bit of rain too. Any recommendations?
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Reading structured attributes · 4 matched
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rear_cameras50 MP 3.5x telephotoStated
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battery5,500 mAhStated
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esimSupportedDerived
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water_dustSplash resistant (IP54)Derived
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Novix Aero 5GGraphite · 12 GB + 256 GB
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Matched on
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3.5x telephoto5,500 mAheSIMIP54
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Recognition and coverage

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\n \"ET\n Award\n
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ET Edge Insights
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ICMR-NIN awards TruthIn for innovations in AI-powered data infrastructure for packaged foods
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\n \"NITI\n
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NITI Aayog Frontier Tech
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TruthIn: Revolutionizing Food Label Transparency for Healthier Choices in India
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Read article ↗
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The Ken
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Packaged food intelligence is finally here. Will brands beat regulators in adopting this?
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Read article ↗
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\n \"India\n
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India Today
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Artificial additives in India’s packaged foods: biscuits, cold drinks and convenience meals
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Read article ↗
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The Better India
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How Does TruthIn Make Food Labelling Simpler with Instant Health Ratings?
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Questions we often get

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\n How is this different from enrichment we've used before?+\n

We derive the attributes that were never written down, from labels, images, and ingredient lists, and build every one to your categories, attribute names, and allowed values. The same thing is described the same way across your whole catalog, so search and filters can rely on it. Every value shows where it came from, and accuracy is held to 95%.

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\n Do we need to change our systems?+\n

No. Whether your product data sits in a PIM, a catalog system, or spreadsheets, we deliver attributes there, and we handle the integration. Your search, filters, and feeds read them the way they read everything else.

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\n How do we know it will work on our catalog?+\n

Start with 100 of your own SKUs. We'll show you which attributes are present, buried, or missing, before you commit to anything.

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\n How long does it take?+\n

Live in weeks, depending on catalog size.

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\n What does GS1 Sunrise 2027 mean for our products?+\n

Retail is moving from standard barcodes to 2D codes that link to product data, with a December 31, 2027 deadline. Shoppers and systems will read that data directly, so it needs to be accurate and structured. As a GS1 India solution provider, we structure your product data for 2D codes.

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See what's hiding in your catalog.

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We'll run it on your own SKUs and show you what's missing.

\n See it on your catalog\n
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