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We build product intelligence
for commerce.

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It started with a food label.

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We launched TruthIn across India in 2023 to make packaged food labels clear for shoppers. Building it meant solving a harder problem first: India had no reliable, structured database of packaged products. So we built one from our base in Hyderabad, grounded in nutrition science.

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That same capability now helps retailers and brands make their catalogs discoverable, across food, beauty and personal care, wellness, and fashion.

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Mission, vision, and values
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Mission
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To build trusted product intelligence infrastructure that enables people and machines to identify the right products for every need.

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Vision
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To be the intelligence behind every product choice.

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Cherishing Mutual Respect
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We work with empathy, rigor, and respect for the people, perspectives, and products behind every decision.

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Fostering Scientific Inquiry
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We question assumptions, follow evidence, and keep improving how product truth is researched, structured, and explained.

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Celebrating Diversity
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We believe better systems are built when different disciplines, backgrounds, and lived experiences shape the work

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\n Meet the team\n Talk to Us\n
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