natfirst

About Us

NatFirst builds the data infrastructure for the conscious economy. Our platform turns unstructured product content into reliable, explainable data-from ingredients and nutrients to claims, certifications, sustainability and lifestyle tags-mapped into 500+ attributes across 20+ categories. Powered by vision/OCR, parsing, and a science-led knowledge graph aligned with FSSAI and global references, we deliver data that products, apps, and marketplaces can actually use.

Our work sits at the intersection of AI and nutrition science. A panel of nutritionists and regulatory experts guides our ontology and evaluation methods, while partners and community contributions keep the dataset current. We’re proud to collaborate with Revant Himatsingka (Foodpharmer) as a strategic advisor to deepen consumer relevance and scale impact.

NatFirst serves every stakeholder:

• • Consumers via TruthIn, our consumer product that explains "is it good, how good, and why."
  
• • Retailers & e-commerce through the Product Discovery Platform that powers intent-led search, filters, and compliant catalogs.
  
• • Brands with Smart Brand-category and competition insights, custom reports, and aggregated user-intent signals.
  
• •Regulators & researchers with explainable, FSSAI-aligned datasets for category audits and public-health analysis.
  

We’re a team of AI engineers, nutrition scientists, and product operators building for India first and emerging markets next. Our goal is simple: make product data clear, consistent, and usable so that better information leads to better choices, better products, and better policy.